📄️ Overview
A user profile is a customer attribute dictionary that defines which customer data fields are available inside journey tiles for segmentation and personalization.
📄️ Creating a User profile
How to create and manage user profiles in Accelerator, including SQL query configuration, field mapping, and setting a default profile for journeys.
📄️ User profile best practices
Recommendations for designing, building, and maintaining user profiles in Accelerator to support reliable journey segmentation, personalization, and channel activation.