📄️ Personalization Overview
An overview of personalization in MessageGears, from FreeMarker variables in your content to the External Data API and hosted data.
📄️ Getting Started with Freemarker
An introduction to FreeMarker, the templating language MessageGears uses to personalize email HTML, subject lines, and text with your recipient data.
📄️ Basics of Personalization in MessageGears (Using FreeMarker)
An introduction to FreeMarker personalization in Accelerator, covering merge tags from your audience, conditional statements, operators, and variables.
📄️ Intermediate Personalization in MessageGears (Using FreeMarker)
Intermediate FreeMarker techniques for technical marketers in Accelerator, including the data model, XML vs. JSON templating, snippets, loops, and supplemental data.
📄️ Advanced Personalization in MessageGears (Using FreeMarker)
Advanced FreeMarker techniques for template developers in Accelerator, including advanced built-ins, macros and functions, and content architecture best practices.
📄️ Creating Dynamic Links with FreeMarker
How to add recipient-specific FreeMarker values to links in your messages so you can track engagement and personalize web content after a click.
📄️ Null Values in FreeMarker
Handle null and empty values in FreeMarker templates in MessageGears, with the core functions to use and best practices for combining them.