Messaging and Activation Overview
Launch campaigns in Accelerator by defining an audience, building content, and choosing marketing, transactional, or external campaign delivery.
Engagement Guidelines and Re-engagement Strategy
Target email by recipient engagement recency to protect deliverability, with recommended engagement windows and a gradual re-engagement strategy.
Segmentation and Activation End-to-end Use Case
An end-to-end example of segmenting customers visually with Blueprints, adding Labels to audience data, and activating segments on third-party channels.
Email Deliverability Best Practices: Suppression Lists and Blocklists
How suppression lists and blocklists affect email deliverability. Covers unsubscribe, bounce, and complaint suppression, reputable blocklists, and delisting.
Email Authentication and DMARC
How SPF, DKIM, and DMARC authenticate email sent through MessageGears, with a sample SPF record and guidance on domain alignment for DMARC policies.
Email Delivery Rate Throttling
Control email delivery rate in MessageGears with account-level throttling for all domains or specific ones. Request a messages-per-hour limit from Support.
Understanding Bounces
How to read email bounce responses, including SMTP status codes, enhanced status codes, and text descriptions, plus the bounce categories MessageGears assigns.
Bounce Management and Suppression
Set up bounce suppression rules for email. Get recommended thresholds for invalid recipient, DNS failure, spam block, mailbox full, and other bounce categories.
Non-human interactions (bot clicks)
How to identify non-human interactions, or bot clicks, in email metrics. Learn where bot clicks come from and which click patterns signal automated activity.
Custom authentication & secure click tracking links
Set up custom authentication domains and secure click tracking links for MessageGears email using subdomain delegation and default or dynamic signing domains.
Tracking consent
Suppress the open-tracking pixel and click tracking for individual recipients who have declined tracking consent (CNIL / Garante), using the reserved TrackingConsent recipient field.
Adding and Managing Sending Profiles
Create and manage Sending Profiles in Accelerator to reuse From Name, From Address, and Reply-To values across email templates and campaigns.
Reply Mail Management
Use Reply Mail Management to forward email replies to an inbox while tracking analytics and triggering Real-Time Data Feed events with a Gears reply-to macro.
SMS Messaging
Send and receive SMS with MessageGears, including how short codes work for high-volume texting and how inbound messages are handled.
SMS URL shortener
Shorten links in SMS messages with the MessageGears SMS URL Shortener. Learn how short URLs are built and what you need for setup, including a tracking domain.