Overview
Journeys are scheduled, warehouse-backed orchestration flows that let marketers design and automate personalized customer experiences across channels in Accelerator.
Journey prerequisites
Everything that must be configured before you can create and activate a journey in Accelerator, including Managed Data Schema, user profiles, audiences, Managed Events, and user permissions.
Create a scheduled journey
How to build, configure, and activate a scheduled journey in Accelerator, including entry configuration, canvas tile setup, scheduling, preview and test, and status management.
Draft branches
Create a draft branch of a live journey, edit it without pausing the journey, and promote the draft to replace the live version.
Journey tiles
Reference guide for configuring each journey tile type in Accelerator: Email, Push, SMS/MMS, Multi-channel, Destination, Time delay, Segment split, Percent split, and Merge.
Audience recording
Record every step users take through a journey to a table in your data warehouse, set a Journeys default audience recording, turn recording on for a journey, and map journey evaluation macros.
Journey analytics
Monitor scheduled journey performance using the Journey Metrics panel on the canvas, the Campaign Analytics tab, and the Export History tab.
Journey best practices
Recommendations for designing, building, and managing journeys in Accelerator, covering evaluation cadence, channel identifier completeness, re-entry strategy, suppression, and goal event configuration.