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External destinations

Setup guides for destinations that require one-time authorization or configuration before use. For an overview of how to create an External Campaign, see External Campaigns.

Meta Custom AudienceMeta Custom Audience

Publish audiences to Facebook and Instagram for retargeting and lookalike campaigns.

OAuth
Google AdsGoogle Ads

Send audiences to Google Customer Match for targeting across Search, Gmail, and YouTube.

OAuth
Microsoft AdsMicrosoft Ads

Activate audiences via Microsoft Customer Match across Bing and the Microsoft network.

OAuth
TikTokTikTok

Publish CRM segments to TikTok Ads as Custom Audiences for paid targeting.

OAuth
AWS S3AWS S3

Deliver audience files directly to an Amazon S3 bucket using IAM credentials.

IAM
AWS S3 SFTPAWS S3 SFTP

Deliver audience files to S3-backed storage via SFTP protocol.

SFTP
Google Cloud StorageGoogle Cloud Storage

Deliver audience files to a GCS bucket using a service account.

Service Account
Swrve AttributesSwrve Attributes

Push customer attributes to Swrve user profiles via API for use in the mobile dashboard.

API
Swrve User ListsSwrve User Lists

Add audiences to named Swrve User Lists for targeting in the mobile dashboard.

API
Swrve Real-Time User PropertiesSwrve Real-Time User Properties

Map audience columns to Swrve real-time user properties for in-app message personalization.

API
Audience RecordingAudience Recording

Record audience snapshots internally for auditing, analytics, and historical tracking.

Internal
LiveRampLiveRamp

Send audiences to LiveRamp for distribution across 500+ downstream activation destinations.

SFTP
SalesforceSalesforce

Deliver audience files to Salesforce Marketing Cloud via Enhanced FTP.

SFTP
AirshipAirship

Sync audience data to Airship as user attribute updates or channel tags.

API / SFTP