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Personalization Overview

Overview​

MessageGears offers an incredibly robust set of configuration options to allow users to personalize messages. A few examples of common data elements and situations are:

Using Freemarker to personalize message content​

FreeMarker is an open-source templating language. This means that it uses placeholder text, also called variables, to create dynamic content.  We’ve created a number of guides to familiarize you with common scenarios.  For an introduction to Freemarker, see Getting started with Freemarker

Using the External Data API​

External data APIs provide a way to enrich recipient data. Using external data APIs, you can connect to outside sources to create renderable fields in your content based on those sources.  

For an overview of the External Data API, see Advanced Personalization Through Hosted and External Data APIs.  

There is also a technical guide to External Data APIs available on our developer documentation site.

Hosted Data​

Hosted data is a user profile cached in the MessageGears cloud. This allows customers to make use of incredibly large sets of data for Partner consumption. Non-PII data can be made available to partners for real-time personalization and campaign rendering. For example, including in emails the most recently viewed items on a website by the consumer. 

For an overview of Hosted Data, see Advanced Personalization Through Hosted and External Data APIs.  

There is also a technical guide to Hosted Data available on our developer documentation site.