2 docs tagged with "deliverability"

Custom authentication domains

Non-human interactions (NHIs), often referred to as “bot clicks” or automated clicks, occur when an entity (typically an anti-spam or anti-malware filter) follows one or more links in a message to determine their safety or trustworthiness. This triggers a click to be recorded in the sender’s metrics, even though the recipient themselves never clicked the link. Here are a few things we know about NHIs and recommendations on how to address them.